Category
Tech
Delegated Interfaces
Trend cluster
Category
Dual-Purpose
Capture
Integrated camera devices offer a more pragmatic method of day-to-day usage.
5.0
Trend score
Trend
What is the Dual-Purpose Capture trend?
Dual-Purpose Capture: Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage.
Trend themes
Themes within the Dual-Purpose Capture trend
Three behaviours holding the trend together01
Integrated Camera Devices
Creative integration of cameras into everyday accessories and gadgets to enhance their functionality.
02
Smartphone-Controlled Drones
Quadrocoptors controlled by smartphones that provide unique entertainment and high-quality aerial photography opportunities.
03
Wearable Technology
Tangible accessories with automatic functions and capabilities that offer a wide range of device integration in a compact design.
Industry implications
What the Dual-Purpose Capture trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
The creative integration of cameras and other functionalities in everyday accessories and gadgets provide new possibilities for the consumer electronics industry.
For
Photography
The advancements in camera technology within accessories such as phone cases and handbags offer opportunities for the photography industry to expand and integrate with technology.
For
Fashion
The rise of wearable technology introduces a new market for the fashion industry to design and produce fashionable accessories with technological capabilities.
Trend signals
Trend signals for Dual-Purpose Capture
Trend score 5.0 out of 10, from popularity 78%, activity 63%, freshness 8%.
Popularity78%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dual-Purpose Capture trend
4 featured examples from Dec 13, 2013 to May 17, 2014CategoryTech
Hi-Tech Tangible Accessories
iWatch by Tomas Moyano Interacts Autonomously in Sync with Your Body
The iWatch is a concept in the wearable technology industry, with potential for further innovation and development of similar autonomous and multi-functional devices.
CategoryLife-Stages
Minature Smartphone-Enabled Helicoptors
The Parrot Mini Drone Flys onto the Scene at CES 2014
Innovation potential exists for tech companies to create more advanced and sophisticated phone-controlled drones for entertainment purposes.
CategoryUnique
Camera-Enabled Smartphone Cases
The BRIC+ Productivity Case is an iPhone Camera Case
Disruptive innovation opportunity: Develop innovative smartphone accessories that cater to the growing demand for advanced photography capabilities.
CategoryTech
Picture-Taking Totes
You'll Never Have to Carry a Camera Around Again with a Lulu Guinness Handbag
Opportunities for fashion brands to incorporate smart technology into their accessories line for added value
