The color of fruit is a huge part of what makes it so delicious looking, and when it becomes bruised, discoloured or oxidized, it can look much less appealing; when strawberries and apples change from tantalizing shades of bright red to murky browns, it hardly makes you want to take a bite out of them -- even if they are perfectly edible.
To address this, Mirim Seo devised 'Ugly Fruit,' designed to bring awareness to this wastefulness: "Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores."
The beautiful packaging reveals the earthy tones of the new fruit-made juices, jams and dried fruit snacks. By increasing the appeal of these perfectly good fruits, hopefully fewer of them will go to waste.
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Concept: Color Of Fruit
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Segment: Neutral, 18-35
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Refreshed Fruit Product Packaging
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