Category
Tech
Delegated Interfaces
Trend cluster
Category
Homespun
Travel
Airport services receive a more domestic overhaul as travelers seek familiarity.
4.5
Trend score
Trend
What is the Homespun Travel trend?
Homespun Travel: As consumers become more reliant on ease and accessibility, a need to access comforting services while on-the-go becomes commonplace. Providing a sense of familiarity, airports are incorporating services that are reminiscent of home, offering yoga classes and cycling stations to help travelers maximize time through more domestic, day-to-day activities.
Trend themes
Themes within the Homespun Travel trend
Three behaviours holding the trend together01
Home-like airport services
As consumers seek familiarity and easy accessibility while on-the-go, airports are incorporating more domestic, day-to-day activities like yoga to provide a sense of comfort.
02
Mobile charging solutions
Transportation terminals like airports offer great opportunities for patrons to juice up their devices while on the go, inspiring innovations like cell-charging lockers and cycling phone charge stations.
03
Pre-flight relaxation activities
To combat the stress of traveling, the Helsinki Airport TravelLab Project offers pre-flight yoga and pilates classes, along with other Finnish-themed activities to create a relaxing and exciting atmosphere.
Industry implications
What the Homespun Travel trend means for industry
Where the trend changes the playbookFor
Hospitality
Innovations in providing home-like services in airports could inspire the hospitality industry to incorporate similar amenities into their hotels and resorts.
For
Mobile technology
The trend of mobile charging solutions offers opportunities for businesses in the mobile technology industry to create portable and convenient charging devices for traveling patrons.
For
Fitness and wellness
Providing pre-flight relaxation services like yoga and pilates could inspire gyms and wellness centers to offer classes specifically designed for travelers.
Trend signals
Trend signals for Homespun Travel
Trend score 4.5 out of 10, from popularity 68%, activity 60%, freshness 8%.
Popularity68%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Homespun Travel trend
4 featured examples from Dec 7, 2013 to Jun 10, 2014CategoryArt & Design
Travel Layover Loungers
The RESMO System Facilitates Cheap and Easy Airport Camping
Innovative furniture design and production can meet the demand for portable and modular travel accessories.
CategoryTech
Cell-Charging Lockers
The C-Station Enables the Public to Boost Phone Batteries Securely
The C-Station presents an opportunity for transportation hubs and terminals to provide charging services for mobile devices, enhancing the passenger experience.
CategoryWorld
Airport Yoga Classes
The Helsinki Airport TravelLab Project Helps People Relax Pre-Flight
Opportunity to enhance the travel experience by incorporating wellness activities, cultural elements, and unique dining options.
CategoryTech
Cycling Phone Charge Stations
Schiphol Airport Has Pedal-Powered Phone Charging Stations
Integrating pedal-powered charging stations into airports, train stations, and bus stops can enhance customer experience and promote sustainability in the travel industry.
