Dressings take a lighter approach as health is prioritized in everyday cuisine
Implications - Seeking to satisfy taste buds in a more nutritional manner, consumers are replacing traditionally rich, high-sodium dressings and sauces with lighter, sweeter fruit-based alternatives. This allows consumers to maintain a sense of indulgence without sacrificing one’s overall health.
Trend Themes
1. Lighter Dressings/sauces - Consumers are replacing heavy, high-sodium dressings/sauces with lighter, sweeter fruit-based alternatives.
2. Fruit-based Pizzas - Consumers are favouring pizzas topped with summer berries and cheeses instead of high-calorie sauces and meaty add-ons.
3. Fruit-infused Dips - Consumers are exploring and experimenting with fruit-based dipping sauces mixing unusual flavours like fruit and spice to create new tastes.
Industry Implications
1. Food & Beverage - Develop and market products made from fruit based ingredients to serve the trend towards lighter, sweeter food alternatives.
2. Health & Wellness - Create or market products that meet the increasing demand for healthy food alternatives.
3. Consumer Packaged Goods - Develop and promote attractive food packaging for fruit-infused and fruit-based products targeting the health-conscious consumer market.
