Category
Tech
Desk Systems
Trend cluster
Category
Integrated
Audio
Seeking functionality, consumers turn to audio-embedded fashion for convenience.
3.5
Trend score
Trend
What is the Integrated Audio trend?
Integrated Audio: While on-the-go tech offers convenience, a desire for greater adaptability prompts the emergence of more integrated forms of technology. Adding everyday functionality to run-of-the-mill music players, consumers are turning to clothing and accessory pieces that seamlessly integrate audio devices, offering a way to incorporate the comfort of technology in a more subtle, accessible manner.
Trend themes
Themes within the Integrated Audio trend
Three behaviours holding the trend together01
Wearable Technology
The integration of useful tech in clothing and accessories creates a rise in demand for wearable technology.
02
Convenience
Incorporating technology into everyday items creates convenience for consumers.
03
Wireless Connectivity
The introduction of wireless connectivity allows for a new level of ease and accessibility in using technology.
Industry implications
What the Integrated Audio trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion industries can incorporate technology in clothing, creating more functional and useful products.
For
Audio Devices
Audio device producers can integrate their technology in accessories and create new and useful products.
For
Sportswear
Sportswear industries can incorporate technology in their products creating more convenient solutions for consumers during physical activities.
Trend signals
Trend signals for Integrated Audio
Trend score 3.5 out of 10, from popularity 54%, activity 43%, freshness 8%.
Popularity54%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Integrated Audio trend
6 featured examples from Feb 3 to Dec 2, 2013CategoryTech
Headphone-Integrated Hats
The Hi-Hat is a Knitted Toque That Has Built-In Headphones for Easy Use
The integration of technology into winter wear creates disruptive innovation opportunities for fashion brands to provide tech-savvy consumers with versatile and efficient accessor…
CategoryFashion
Built-In Speaker Boots
The Bloom FM Bluetooth Wellies Take Singing In the Rain to the Next Level
Fashion brands have the opportunity to incorporate technology into their designs, creating unique and functional products.
CategoryFashion
Customizable MP3 Necklaces
Digems are iPod Nano Accessories that Double as Jewelry
The wearable electronics industry has the potential to capitalize on the trend of customizable jewelry-like accessories that integrate technology.
CategoryFashion
Speaker-Infused Purses
The Speaker Messenger Bag Can Play Your Favorite Tunes While On-The-Go
The fashion accessories industry can explore incorporating audio technology into products like purses and bags, offering consumers convenient and stylish ways to enjoy music.
CategoryLifestyle
Wireless Beat-Blasting Beanies
Turn Up Your SoundCloud Music and Rock Out with This Wireless Toque
Potential for disruptive innovation in the consumer electronics industry with the development of wireless audio accessories.
CategoryTech
Concealed Smartphone-Holding Shirts
The 'WTFShirt' Will Keep Your iPhone Safe at all Times
The fashion industry can tap into the market of smartphone-infused clothing by incorporating technology into their designs.
