Branded Playlist

Curated music takes all effort out of the music experience

Implications - Though value is placed on the consumer's ability to customize products, in this convenience-based age, many would prefer to simply be told what to do or buy. Thus, an onslaught of music apps eliminating the need to choose what to listen to can be observed. Whether pre-curated by a brand, or based on a consumer's heartbeat, predetermined lists allow consumers to truly enjoy the audio experience with no pressure of choice.
SCORE: 3.7
Mild Top 6 Examples: 7,137 Total Clicks Mar 13 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: TechLifestyleFoodGadgets
Music Playing Product Catalogs - H & M's Digital Catalog Lets Fashionable Music Lovers Remix Tracks
SCORE: 5.2
Warm 1,192 Clicks Pub: Jun 10, 14
Music Playing Product Catalogs
H & M's Digital Catalog Lets Fashionable Music Lovers Remix Tracks
Clothing retailer H & M’s new digital catalog combines two longtime loves: fashion and music. H & M Loves Music is an online platform that allows users to create musical tracks by... [More]
Fashionably Curated Playlists - Gucci's 'The Fringe' Teases Its Female DJ-Made Spotify Playlists
SCORE: 4.5
Mild 879 Clicks Pub: Mar 14, 14
Fashionably Curated Playlists
Gucci's 'The Fringe' Teases Its Female DJ-Made Spotify Playlists
‘The Fringe’ by Gucci serves to announce its new presence on Spotify, as well as promote its Nouveau Fringe Shoulder Bag. On Spotify, Gucci chose female DJs—Pixie Geldof, The Misshapes... [More]
Mood-Sensing Music Boxes - These Smart Speakers Gauge the Mood of the Room and Play the Right Music
SCORE: 4.7
Mild 1,903 Clicks Pub: Jan 6, 14
Mood-Sensing Music Boxes
These Smart Speakers Gauge the Mood of the Room and Play the Right Music
These mood-sensing speakers seek to solve the problem of DJs never being able to properly read the mood of a room. No longer will you have to go to an all 90s punk rock rager when you and your... [More]
Mood-Based MP3 Players - The Samsung Serendipity Emotion Player Chooses Music to Match Your Color
SCORE: 3.2
Mild 2,511 Clicks Pub: Mar 28, 13
Mood-Based MP3 Players
The Samsung Serendipity Emotion Player Chooses Music to Match Your Color
With the Samsung Serendipity Emotion Player, you would no longer need to build your own playlists to satisfy different situations. This clever device compiles tracks into different categories based... [More]
Weather-Based Music Curation - Songza Now Offers Playlists Based on Weather Conditions
SCORE: 1.9
Untested 424 Clicks Pub: Mar 29, 14
Weather-Based Music Curation
Songza Now Offers Playlists Based on Weather Conditions
Songza, the popular music curation app, now offers playlists not only based on mood, but on the weather too. The music curation site can now connect to the weather network in your area, and match... [More]
Culinary Music Apps - The Supper.mx App Matches Up Meals With Appropriate Music Choices
SCORE: 1.5
Untested 228 Clicks Pub: Sep 15, 14
Culinary Music Apps
The Supper.mx App Matches Up Meals With Appropriate Music Choices
The experience of eating is often complemented by music to create a specific mood and the Supper.mx app by Spotify helps make choosing songs that pair well with meals that much simpler. The Supper.... [More]