Superstar

Mr. Jam Packaging Features a Whimsical Piece of Headwear on Every Jar

By: Amelia Roblin - Published: Jan 17, 2014 • References: foodwill.net and packagingoftheworld
Mr. Jam packaging has literally been dressed up by the design team at Foodwill. The brand identity for the sweet preserves features a series of delightful hat images, with each jam jar bearing the a single one.

Bowler hats, top hats and fedoras are illustrated on the white labels of the spreads, actually serving to describe the contents of the containers. The decorative element on the front brim of each accessory is the prime fruity ingredient in that particular recipe. You'll notice apples, oranges, plums, grapes and all sorts of berries, to name a few. The Andriotis Foods Mr. Jam packaging has a playfully proper appearance that will tempt the consumer beyond the taste of the product.