Experiential Athletics

Sporting events and stadiums go beyond the game to diversify appeal

Implications - Reflecting a generation more conscious of where their money goes, multi-purpose products and services bode well in modern times. Seeking to maximize services, sporting events and stadiums are offering more than sporting events alone to not only enhance engagement, but to justify ticket prices as well.
SCORE: 5.7
Warm Top 6 Examples: 14,629 Total Clicks May 13 - Oct 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureLifestyleSports
Captivating Fan Experiences - A Series of Wasserman Interactive NFL Experiences Hit London
SCORE: 7.1
V. Hot 3,448 Clicks Pub: Oct 9, 15
Captivating Fan Experiences
A Series of Wasserman Interactive NFL Experiences Hit London
British agency Wasserman Experience is currently running a series of events around the NFL games to be held at Wembley Stadium. The event was a huge success that saw the Trafalgar Square filled with... [More]
Interactive Stadium Facades - This New Football Stadium Will Have an Outdoor Kinetic Screen
SCORE: 5.2
Warm 778 Clicks Pub: Aug 14, 15
Interactive Stadium Facades
This New Football Stadium Will Have an Outdoor Kinetic Screen
A new football stadium for the San Diego Chargers may look more like a scene out of a sci-fi movie than a sporting venue. Architecture firm Populous has unveiled plans for a modern, interactive... [More]
Gamer-Specific Stadiums - Permanent Arenas will Put Professional Gaming in the Public Eye
SCORE: 3.6
Warm 2,427 Clicks Pub: Mar 21, 14
Gamer-Specific Stadiums
Permanent Arenas will Put Professional Gaming in the Public Eye
With professional gaming on the rise, there will soon be major stadiums built specifically for video game events. Currently, video game championships play out of pop-up venues, which are typically... [More]
Hidden Flask Stadium Seats - These Seats Let You Stay Comfortable and Hydrated During Games
SCORE: 4.8
Warm 6,113 Clicks Pub: May 13, 13
Hidden Flask Stadium Seats
These Seats Let You Stay Comfortable and Hydrated During Games
These hidden flask stadium seats will keep you hydrated and comfortable at the games. Drink your favorite alcoholic beverages with the hidden flask right from out of your seat; avoiding long lines... [More]
Virtual Reality Sports Events - The 2015 U.S. Open Will Be Streamed in VR Technology
SCORE: 5.4
Warm 1,478 Clicks Pub: Jun 22, 15
Virtual Reality Sports Events
The 2015 U.S. Open Will Be Streamed in VR Technology
Thanks to a recently announced partnership between FOX Sports and NextVR, the 2015 U.S. Open of golf will be broadcast for the first time using virtual reality technology in the history of broadcast... [More]
Apocalyptic Sport Experiences - The Zombie Run Tests Participants' Survivor Mentalities
SCORE: 5
Mild 385 Clicks Pub: Dec 17, 14
Apocalyptic Sport Experiences
The Zombie Run Tests Participants' Survivor Mentalities
It isn’t every day that a person has to run for their life and although that’s a relief, the Zombie Run simulates an apocalyptic event to help keep participants on their toes. More of an... [More]