Unorthodox Shopping

Showrooms are popping up in unexpected locales to add intrigue to buying

Implications - As the competition among retailers rises, a need for differentiation prompts brands to turn to unorthodox marketing tactics. Turning to unexpected locations such as hair salons and cafes as a base for retail display, brands are utilizing uncommon environments to add excitement to traditional buying experiences. Unexpected showrooms not only add intrigue, but also aid in the revitalization of a brand, reflecting the importance of unpredictable marketing techniques.
SCORE: 5.3
Warm Top 4 Examples: 16,700 Total Clicks Mar 13 - Jun 14
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Furniture Store Cafes - Tokyo's IKEA Lotus Collection Cafe is a New Place to Eat IKEA Food
SCORE: 6.3
Hot 6,828 Clicks Pub: May 2, 14
Furniture Store Cafes
Tokyo's IKEA Lotus Collection Cafe is a New Place to Eat IKEA Food
As of April 29th, the IKEA Lotus Collection Café opened up in Tokyo as a new place for people to lounge on its home furnishings and dine on IKEA food, like Swedish meatballs. The cute café is... [More]
In-Mall Car Showrooms - Pennsylvania's Cherry Hill Mall is a New Place to Test Drive a Car
SCORE: 5.9
Warm 4,275 Clicks Pub: Jun 2, 14
In-Mall Car Showrooms
Pennsylvania's Cherry Hill Mall is a New Place to Test Drive a Car
Going to test drive a car at a dealership usually means that you’re serious about buying a new car, however, this experience can be extremely intimidating, especially if you know that a dealer... [More]
Luxury Fashion Drive-Throughs - One London-Based Department Store Created a Fashion Drive-Through
SCORE: 5.4
Warm 2,807 Clicks Pub: Nov 24, 13
Luxury Fashion Drive-Throughs
One London-Based Department Store Created a Fashion Drive-Through
London-based department store Selfridges has unveiled the world’s first luxury fashion drive-through. I love shopping as much as the next person but the hassle of finding parking and then actually... [More]
Concrete Warehouse Coiffeurs - Tana Kmenta Hair Studio by Studio Muon is Dynamically Multifunctional
SCORE: 3.1
Mild 2,790 Clicks Pub: Mar 12, 13
Concrete Warehouse Coiffeurs
Tana Kmenta Hair Studio by Studio Muon is Dynamically Multifunctional
Boasting edgy decor, the Tana Kmenta Hair Studio by Studio Muon highlights the beauty of concrete interiors. This building that now houses Tana Kmenta’s studio and fashion showroom was... [More]