Charitable Pop-Up

A desire to integrate social good prompts retailers to create pop-up solutions

Implications - As an emphasis on social good grows, a need to incorporate charitable tactics in retail becomes commonplace. Seeking to emphasize a commitment to charitable causes, retailers are turning to pop-up events to represent social consciousness. This temporary approach to corporate social responsibility enables companies to dabble in the realm of humanitarianism without changing the entire brand ethos, while communicating an air of exclusivity that bodes well with the prestige of philanthropic consumers.
SCORE: 5.5
Warm Top 6 Examples: 34,435 Total Clicks Apr 13 - Apr 15
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Activity
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DEMOGRAPHICS
Charity Pop-Up Shops - The Street Store Provides Shopping Experience for Homeless Individuals
SCORE: 7.1
V. Hot 19,704 Clicks Pub: Jan 16, 14
Charity Pop-Up Shops
The Street Store Provides Shopping Experience for Homeless Individuals
Touted as the “world’s first rent-free, premises-free, free ‘pop-up clothing store’  for the poor, found entirely on the street,” the Street Store not only... [More]
Interactive Pop-Up Aquariums - Kenzo Creates an Aquarium to Highlight the Harms of Overfishing
SCORE: 6.5
Hot 7,389 Clicks Pub: Mar 26, 14
Interactive Pop-Up Aquariums
Kenzo Creates an Aquarium to Highlight the Harms of Overfishing
Kenzo, a clothing company based in Paris, has just opened up a pop-up installation shop that sheds light on the dangers of overfishing. Passersby can see the interactive virtual aquarium, and also... [More]
Lost-and-Found Pop-Up Shops - Dutch Railways Has a Shop That Sells Its Lost and Found Objects
SCORE: 5.6
Warm 2,860 Clicks Pub: Dec 24, 13
Lost-and-Found Pop-Up Shops
Dutch Railways Has a Shop That Sells Its Lost and Found Objects
Winter is the time for more lost-and-found objects than ever, from mitts and hats that are forgotten or dropped in transit. But Dutch Railways has come up with an interesting way to deal with the 80,... [More]
Wage Gap Shops - Less Than 100 Raises Awareness of Gender Wage Equality by Giving Women a Discount
SCORE: 5.6
Mild 1,077 Clicks Pub: Apr 15, 15
Wage Gap Shops
Less Than 100 Raises Awareness of Gender Wage Equality by Giving Women a Discount
In an effort to promote gender wage equality, Elana Schlenker started a store where women only have to pay 76 cents to a man’s $1. Less Than 100 is a pop-up shop in Pittsburgh that sells art,... [More]
Pop-Up Relief Restaurants - Grub Club's Temporary Eatery Raises Funds to Support for Nepal
SCORE: 3.9
Mild 809 Clicks Pub: Apr 30, 15
Pop-Up Relief Restaurants
Grub Club's Temporary Eatery Raises Funds to Support for Nepal
Now that over 5,000 lives have been lost to the devastating recent earthquake in Nepal, disaster relief organizations are doing their best to encourage support for Nepal. In London, Grub Club will... [More]
Charitable Caffeine Movements - Pay It Forward by Purchasing a Suspended Coffee in Certain Cafes
SCORE: 1.9
Untested 2,596 Clicks Pub: Apr 25, 13
Charitable Caffeine Movements
Pay It Forward by Purchasing a Suspended Coffee in Certain Cafes
Being charitable and paying it forward can be as easy as purchasing an extra cup of joe when at the local cafe, a movement which has been hashtagged Suspended Coffee. The essential idea is that... [More]