Consumers turn to smartphones for health-oriented guidance
Implications - The ubiquity of mobile connectivity has rendered the modern consumer to require instant gratification. Looking to smartphones for constant guidance, users are utilizing health-oriented apps and add-ons to effectively augment health into a less daunting topic that they can both control and augment without the need for formalized healthcare.
Trend Themes
1. Mobile Health Apps - The widespread adoption and availability of mobile technology has given rise to a multitude of health apps and add-ons that allow consumers to monitor, record and interpret health-related information in real-time.
2. Comprehensive Health Monitoring Apps - With more users looking for qualitative rather than quantitative approaches to health, comprehensive apps that incorporate not only exercise and food intake but also psychological and emotional states are in demand.
3. Inclusive Healthcare Apps - There is an increasing focus on designing and developing healthcare apps and platforms with accessibility in mind, catering to all age groups, genders, and abilities.
Industry Implications
1. Healthcare Industry - Innovative health apps and devices provide healthcare professionals with an opportunity to better monitor, treat and diagnose patients in real-time.
2. Technology Industry - There is significant scope for the technology industry to develop and improve wearable and non-invasive health monitoring devices that are compatible with a wide range of mobile platforms and user needs.
3. Fitness Industry - Health and fitness apps and devices are revolutionizing the way people approach exercise and fitness, giving rise to more personalized and tailored workout regimes.
