Condiments take a solidified form in foodie culture
Implications - Seeking to heighten one’s palate in a more simple and compact manner, consumers are turning to snacks that have transformed dressings and sauces into an easy-to-eat shape, allowing condiments to take center stage as more than just flavor enrichment.
Trend Themes
1. Savory Dessert - The trend of mixing savory and sweet flavors in desserts is disrupting the traditional dessert industry, opening up a new savory flavor market.
2. Unusual Flavor Blends - Consumers are seeking new and exciting flavor combinations that are disrupting the food and beverage industry as they experiment with unique product concepts.
3. Simplified Food Experience - Consumers demand quick, easy and convenient food products that have led to the rise of condensed, snackable condiments and desserts that are disrupting traditional recipes.
Industry Implications
1. Food and Beverage - The food and beverage industry must adapt to the trend for more adventurous, unusual flavor combinations in order to innovate.
2. Dessert - The dessert industry is being disrupted by savory dessert flavors that expand the traditional sweet flavor market.
3. Condiments - Condiment makers may benefit from producing snackable, condensed products to keep up with consumer demand for simplified food experiences.
