AM Efficiency

Hybrid breakfasts take precedence for the time-strapped consumer

Implications - The modern consumer is obsessed with efficiency, a phenomenon evidenced by the hybridization of breakfast foods. Awkward flavor pairings that blend multiple ingredients for more energy speak to a consumer desire for efficiency over health and an openness to novel flavoring options.
SCORE: 5.9
This Year and Mild Top 6 Examples: 9,649 Total Clicks Apr 14 - Jul 16
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Consumer Insight Topics: TechLifestyleRobotsHealth
Waffle-Infused Espresso - Dominique Ansel's Waffagato is a Mix of Waffles, Ice-Cream and Espresso
SCORE: 7.3
Viral 7,775 Clicks Pub: Apr 30, 14
Waffle-Infused Espresso
Dominique Ansel's Waffagato is a Mix of Waffles, Ice-Cream and Espresso
Cronut creator Dominique Ansel introduced another never-before-done breakfast meal at New York’s Taste of the Nation fundraiser last night called the ‘Waffogato.’ The meal is a waffle... [More]
Blended Cereal Shakes - The Plan-n Beverage Contains Nuts, Milk and Museli For Easy Consumption
SCORE: 6.6
This Year and Warm 785 Clicks Pub: Jul 6, 16
Blended Cereal Shakes
The Plan-n Beverage Contains Nuts, Milk and Museli For Easy Consumption
Plan-n is a line of beverage cereal shakes that simplifies the eating process of a morning breakfast by turning a bowl of cereal into an on-the-go drink. The beverage contains a mixture of nuts,... [More]
Cheese-Filled Pretzel Bagels - This Salty Snack is the Perfect Breakfast Alternative
SCORE: 3.4
Mild 263 Clicks Pub: Sep 15, 15
Cheese-Filled Pretzel Bagels
This Salty Snack is the Perfect Breakfast Alternative
‘The Food Gays’ blog recently put together a recipe for making delicious pretzel bagels that are stuffed with savory cream cheese. When it comes to breakfast, there are a wide variety of... [More]
Hybrid Toast Breakfasts - This IHOP Dish Combines Cereal, Oatmeal and Toast for Breakfast
SCORE: 4
Mild 416 Clicks Pub: Aug 1, 15
Hybrid Toast Breakfasts
This IHOP Dish Combines Cereal, Oatmeal and Toast for Breakfast
Few people can be prompted to make serious decisions before they have had a morning coffee to help pry their tired eyes open, including the decision of what to eat for breakfast—but the newest... [More]
Healthy Low-Calorie Breakfast Bars - The Corny Slim Breakfast Bars Offer Convenient Nutrition
SCORE: 4.4
This Year and Mild 226 Clicks Pub: Jun 16, 16
Healthy Low-Calorie Breakfast Bars
The Corny Slim Breakfast Bars Offer Convenient Nutrition
Despite breakfast being the most important meal of the day, many consumers lead such fast-paced lifestyles that they are in need of products like the Corny Slim breakfast bars. Formulated to be a... [More]
Breakfast Cereal Popsicles - This Ice Pop Combines Granola and a Smoothie for On-the-Go Eating
SCORE: 5.5
This Year and Mild 184 Clicks Pub: May 13, 16
Breakfast Cereal Popsicles
This Ice Pop Combines Granola and a Smoothie for On-the-Go Eating
These frozen breakfast ice pops are an ideal for on-the-go eating with a format that allows consumers to enjoy two healthy morning meals in one. The popsicle contains a wholesome berry smoothie... [More]