Selling Appreciation

Brands recognize unappreciated heroes to enhance ads with emotional appeal

Implications - Creating circumstances that strike a personal cord, brands are utilizing themes of appreciation to give thanks to influential, yet uncommonly recognized archetypes like moms and Good Samaritans. By showcasing acknowledgements of broad personality types, brands enable consumers to see themselves in the characters celebrated, creating a deeper emotional attachment.
SCORE: 3.4
Untested Top 5 Examples: 2,746 Total Clicks Apr 14 - Feb 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Tearjerker Insurance Ads - This Thai Life Insurance Commercial Stars an Unsung Hero
SCORE: 4.3
Mild 950 Clicks Pub: Apr 11, 14
Tearjerker Insurance Ads
This Thai Life Insurance Commercial Stars an Unsung Hero
The ‘Unsung Hero’ ad by Thai Life Insurance is one about a man who is a do-gooder in a world that doesn’t seem to appreciate him much, even though the man frequently gives up his... [More]
Mom-Appreciating Auto Ads - The Nissan Happy Surprise Commercial Has a Boy Creatively Thank Mom
SCORE: 3
Untested 482 Clicks Pub: Apr 11, 14
Mom-Appreciating Auto Ads
The Nissan Happy Surprise Commercial Has a Boy Creatively Thank Mom
The ‘Happy Surprise’ is a commercial put out by Nissan Japan, that’s all about a little boy showing his mother just how much he loves her and appreciates all she does. The... [More]
Sentimental Mom Appreciation Ads - Procter & Gamble’s Mother’s Day Ad is Titled ‘What I See’
SCORE: 3.1
Untested 735 Clicks Pub: May 7, 14
Sentimental Mom Appreciation Ads
Procter & Gamble’s Mother’s Day Ad is Titled ‘What I See’
Procter & Gamble’s latest Mother’s Day ad is certain to make you shed a tear or two. The ad, titled ‘What I See,’ stars Special Olympics athlete Molly Hincka and her mother Kerry, who... [More]
Charming Family Storybooks - Kraft's 'Stick Together' Family Campaign Reminds a Mom What Matters
SCORE: 2.8
Untested 293 Clicks Pub: Feb 28, 15
Charming Family Storybooks
Kraft's 'Stick Together' Family Campaign Reminds a Mom What Matters
As part of its ‘Stick Together’ family campaign, Kraft Peanut Butter wanted to remind a mother that everything she does is appreciated. Kraft asked the Goldberg family to be part of a... [More]
Appreciation Fast Food Payments - Mcdonald's Allows Customers to Pay with Love for Two Week Campaign
SCORE: 2.4
Untested 286 Clicks Pub: Feb 2, 15
Appreciation Fast Food Payments
Mcdonald's Allows Customers to Pay with Love for Two Week Campaign
McDonald’s puts a positive spin on its iconic slogan, ‘I’m Lovin’ It,’ by allowing its customers to pay with love for a short time. The commercial that kicked off the... [More]