The McDonald’s Happy Meal 2013 campaign shows that there is always more to look forward to in a kid's combo than the meal itself. In this case, there are educational and artistic toys that will encourage children's creativity and imagination to flourish. From DK Books to Crayola crayons, kids will have fun this season.
Conceived and executed by the Leo Burnett ad agency branch based in London, United Kingdom, the McDonald’s Happy Meal 2013 campaign illustrates the possibilities through playful dioramas that will certainly appeal to children of all ages. One reads, "One day you're asking them to be quiet. The next day they're asking you." It also targets parents. It was art directed by Edward Tillbrook and Richard Ince with creative direction by Tony Malcolm, Guy Moore and Justin Tindall.
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Concept: McDonald’s Happy Meal 2013 Campaign
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Segment: Neutral, 4-12
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