Gamified Drive

Drivers turn to mobile technology to track personal performance

Implications - As consumers become increasingly dependent on mobile usage, a desire for self-improving tech becomes commonplace. Seeking to aid personal performance, drivers are turning to mobile apps that help track speed and relevant statistics, speaking to a desire for more efficient methods of personal improvement and a desire for fun in all aspects of life, especially for young people.
SCORE: 5.4
Mild Top 5 Examples: 7,051 Total Clicks Jan 14 - Oct 15
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Consumer Insight Topics: TechMobileMarketingAutosSocial Media
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SCORE: 4.7
Untested 144 Clicks Pub: Aug 19, 15
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