Drivers turn to mobile technology to track personal performance
Implications - As consumers become increasingly dependent on mobile usage, a desire for self-improving tech becomes commonplace. Seeking to aid personal performance, drivers are turning to mobile apps that help track speed and relevant statistics, speaking to a desire for more efficient methods of personal improvement and a desire for fun in all aspects of life, especially for young people.
Trend Themes
-
Gamification — Gamification apps and features are becoming more common as people seek to improve themselves in a fun and engaging way.
-
Driver Analytics — Apps and devices that track drivers' habits and abilities are on the rise as people look for ways to become safer and more efficient on the road.
-
Virtual Reality Experiences — Automotive companies are increasingly using VR technology to give potential customers a more immersive and engaging look at their vehicles.
Industry Implications
-
Mobile App Development — With the rise of gamification and driver analytics, mobile app developers have a huge potential market for creating engaging and useful apps.
-
Automotive Sales and Marketing — By incorporating virtual reality experiences and social media campaigns, car companies can better reach younger audiences and create more effective advertising.
-
Wearable Technology — With the development of wearables that monitor biometrics like mood and diet, there is potential for future integration of health and driving data for a more holistic picture of personal well-being.
