Haute-listic Health

Wellness activities are proliferated as a means to convey status

Implications - The concepts of wellness and privilege are intertwined for consumers, which has lead to activities like yoga and Pilates being utilized to bolster status. As consumer obsession with health continues, the proliferation of holistic practices in marketing relates to consumers on the basis of familiarity, but also on the coveted notion of exoticism.
SCORE: 5.5
Warm Top 5 Examples: 40,036 Total Clicks Jun 13 - Jun 14
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Down-to-Earth Activewear Lookbooks - The Descente Women’s Training SS14 Catalog Stars Adrianne Ho
SCORE: 6.7
Viral 20,721 Clicks Pub: Apr 24, 14
Down-to-Earth Activewear Lookbooks
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SCORE: 6.6
V. Hot 8,166 Clicks Pub: Nov 12, 13
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SCORE: 6.4
Hot 4,439 Clicks Pub: Jun 4, 14
In-Hotel Yoga Programs
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SCORE: 5.2
Warm 5,338 Clicks Pub: Dec 31, 13
Playground Yogi Photo Shoots
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Photographer Rafael Martinez created this series entitled ‘Playground,’ which was inspired by a song called ‘Living, Loving, Party Going.’ In this series, model Diane Li poses in a fun and... [More]
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SCORE: 1.8
Untested 1,372 Clicks Pub: Jun 21, 13
One-for-One Exercise Totes
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‘Babar’s Yoga for Elephants’ is the newest release by the one-for-one company Out of Print, this time its inspiration stems from Laurent de Brunhoff’s illustrations. Here,... [More]