Out of Print's 'The Catcher in the Rye Photo Contest'

By: Tiana Reid - Published: Aug 26, 2010   Updated: Aug 3 2011 • References: outofprintapparel
Out of Print put on 'The Catcher in the Rye Photo Contest' that asked participants to create a Holden Caulfield-related image with the apparel company's signature English Lit t-shirts.

The winner is entitled 'Catcher with the Classics' and features a faceless redhead with her visage covered up by J.D. Salinger's most popular novel. Next to her is a stack of other classics including 'Les Miserables,' 'A Clockwork Orange' and 'Moby Dick.'

Implications - This hilarious play on classic literature is an interesting way to get people excited about books again in an age where literature and novels have taken a backseat to blogs, viral videos and innovative social media initiatives. Stats for Classic Novel Recreations Trending: Older & Chilly
Research: 2,218 clicks in 299 w
Interest: 2.4 minutes
Concept: Catcher In The Rye Photo Contest
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
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