Relational Pet Packaging

Pet products adopt comical aesthetics to create an alluring connection

Implications - As a love for animals becomes more expressive, particular for owners, pet products are taking a more comical approach to create a personalized connection. Cartoonish aesthetics and pop culture references transform ordinary pet necessities into items that consumers can identify with, adding a deeper, more meaningful correlation to traditionally mundane products.
SCORE: 5.4
Warm Top 6 Examples: 35,416 Total Clicks Apr 13 - Aug 15
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DEMOGRAPHICS
Consumer Insight Topics: LifestylePets
Takeout Toy Packaging - Stephani Stilwell's Tacocat Toys Come Packaged Like Fast Food
SCORE: 6.6
V. Hot 9,773 Clicks Pub: Jun 5, 14
Takeout Toy Packaging
Stephani Stilwell's Tacocat Toys Come Packaged Like Fast Food
The super adorable ‘Tacocat’ toy and packaging concept by Stephani Stilwell combines all good things: fast food, cats and food with faces. The idea for Tacocat started with a word that... [More]
Cartoonish Dog Treat Branding - Josie's Bully Bites Comes in a Recyclable Container
SCORE: 6.6
V. Hot 4,449 Clicks Pub: May 22, 14
Cartoonish Dog Treat Branding
Josie's Bully Bites Comes in a Recyclable Container
Josie’s Bully Bites is a made-up brand by Sarah Park, who was looking to create a recyclable and sustainable design for dog food. She came up with a cute packaging concept featuring a... [More]
Dental Doggy Branding - Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
SCORE: 6.4
Hot 7,295 Clicks Pub: Mar 9, 14
Dental Doggy Branding
Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
Whitebites packaging comprises some pretty clever ideas by Cecilia Uhr. Doing a bit of market research, the designer noticed that rawhides often come in environmentally unfriendly plastic bags, and... [More]
Mousy Pet Food Marketing - Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
SCORE: 3.2
Mild 10,419 Clicks Pub: Apr 16, 13
Mousy Pet Food Marketing
Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
For a feline, the mouse makes an extremely well-balanced meal. Cat’s Lunch packaging might not contain rodent-derived ingredients, but it asserts that its contents match all of the nutritional... [More]
Handsome Pooch Packaging - Frank's Dog Product Packaging is Specific to Dachshunds
SCORE: 2.8
Untested 2,424 Clicks Pub: Aug 2, 14
Handsome Pooch Packaging
Frank's Dog Product Packaging is Specific to Dachshunds
The dog product packaging for Frank’s was created with a specific four-legged audience in mind—not just dogs in general, but “hot dog” dachshunds. Designer Amanda Day developed... [More]
Illustrated Pooch Packaging - The Kiehl's Dog Collection Boasts Graphic Grooming Products
SCORE: 3
Untested 1,056 Clicks Pub: Aug 18, 15
Illustrated Pooch Packaging
The Kiehl's Dog Collection Boasts Graphic Grooming Products
The Kiehl’s Dog collection boasts a set of graphic grooming products—a Cuddly-Coat Grooming Shampoo, a Cuddly-Coat Conditioning Rinse and a Spray-n-Play Cleansing Spritz, The pet-focused... [More]