'Babar's Yoga for Elephants' is the newest release by the one-for-one company Out of Print, this time its inspiration stems from Laurent de Brunhoff's illustrations. Here, the elephant is doing yoga poses and the tote could double as a book bag and a carrier for your yoga mat or other accessories.
Out of Print is an example of a social business that tends to expand beyond its boundaries. That is to say, many people who shop there and would buy Babar's Yoga for Elephants are unaware that it is, in some respects, a social business. Others, however, don't classify one-for-one companies as social businesses themselves. The company has been around since 1984.
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Concept: Babar's Yoga For Elephants
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Segment: Females, 18-55
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