Fiat Creates 'Eco Drive' for Green Drivers

By: Tisah Tucknott - Published: Jun 6, 2009 • References: fiat & digitalbuzzblog
Last month, Fiat won best in show for the interactive category of the One Show with AKQA’s 'Eco Drive.'

Fiat's Eco Drive app allows its drivers to plug in a USB into their car while driving. The USB collects data analysis of the driving activity and lets Fiat drivers upload it onto their computers.

The point of this neat Fiat Eco Drive app is to teach its drivers how to drive more economically by helping them save on emissions, fuel and maintenance. Stats for Eco-Friendly Driving Apps Trending: Older & Mild
Research: 2,343 clicks in 363 w
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Concept: Eco-Friendly Driving Apps
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Segment: Males, 18-55
Comparison Set: 20 similar articles, including: mega compact eco cars, personalized lcd dashboards, and 16 fun fiat innovations.