The #asktheNEWMINI campaign from MINI Cooper gives fans the chance to meet, greet and interact with the MINI Space over social media before giving it a spin and it might surprise you just how full of personality the car is.
The social media campaign stretches across Facebook, Twitter, Instagram and Google+, where fans are encouraged to submit questions to ask the MINI. Each week, MINI Cooper chooses 10 questions that will be answered in short 15-second videos.
The Instagram video responses are fun, surprisingly endearing from an inanimate object and not always what you'd expect. Unless someone had asked, you'd never know that in its spare time, when the MINI Space is not busy driving on the road, it's also a very talented origami artist.
Stats for Endearing Car Q&A Campaigns
Trending: Older & Warm
Research: 1,052 clicks in 104 w
Interest: > 3 minutes
Concept: "mini Space"
Related: 70 examples / 54 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: miniature off-road autos, music-inspired mini coopers, and vibrant video-streaming vehicles.
Endearing Car Q&A Campaigns
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