Superstar

Volvo's Automatic Braking System Reacts Quicker Than a Blink

By: Laura McQuarrie - Published: • References: volvo and creativecriminals
To promote its pedestrian and cyclist detectors, as well as its automatic braking system, this three-part ad series from Volvo highlights some of the shortcomings of the human eye. As amazing as the human body is, unfortunately it can't do or see everything at once, which is why Volvo notes that its systems are designed to detect and react to unexpected things on the road, even before you're able to process the information.

The ads show cross section diagrams of eyes and at the very back of each is a drawing of a danger like a kid chasing a ball, a car or a hard-to-see cyclist. The ads are simple and to the point, making it known that in the case of an emergency, Volvo's innovative safety systems have got your back, before you can even blink.