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Paid Vehicle Advertising

By: Jeremy Gutsche - Published: • References: drivers.freecarmedia & nytimes
Get a free car just for whoring yourself to the wonderful world of advertising! OR earn a little extra income just for sporting a logo on your car! Trend Hunter covered paid vehicle advertising back in 2005, but the concept is starting to gain momentum. For example, FreeCar Media now claims to have a million interested drivers who are willing and ready. The kicker is that the demand from advertisers has yet to catch up to the supply.

How does it work? You sport a banner on your car, wrap your car like a billboard, or get a brand new car that comes with billboard like advertising already on it. Then, you get paid. Be warned that you might have to agree to certain rules. For example, if you're advertising Coke, you can't be seen drinking Pepsi.

The NY Times recently profiled FreeCar Media's president, who noted, “A company like Procter & Gamble will come to us and say, 'We have a new and improved Tide, and our target is stay-at-home moms with two-plus children who live in these 20 markets,' ” Mr. Livingston said. His company then finds drivers in that demographic. “We feel that when you can wrap a mom's car and get it to her P.T.A. meeting or Curves gym, you're getting the acceptance from her social circle.” Stats for Free Cars (With Billboards) Trending: Older & Buzzing
Traction: 20,747 clicks in 381 w
Interest: 3.6 minutes
Concept: Free Cars (With Billboards)
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
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