Mars Brings Together the Brown M&M and the Geico Gecko

By: Laura McQuarrie - Published: Mar 6, 2014 • References: facebook
There’s something exciting about seeing the worlds of animated characters collide, but could you have ever imagined the iconic Ms. Brown M&M, the Geico Gecko and the camel from its 'Hump Day' commercial sharing the same screen? The pairing may seem a little unusual at first, but when you think about it, in a world where you’re a delicious M&M and everyone wants to eat you, the best thing to do is to get insurance.

BBDO New York developed this commercial for this humorous M&M’s and Geico collaboration. In the M&M’s commercial, Ms. Brown appeals to the Gecko, making a convincing plea for why she should get insurance, especially since the chocolate candy remarks she’s been chatting for 15 minutes, which plays on Geico’s tagline.

Ms. Brown is also documenting her experience getting an insurance policy with Geico on M&M’s USA Facebook page. Stats for Unexpected Mascot Collective Ads Trending: Older & Average
Research: 790 clicks in 115 w
Interest: > 3 minutes
Concept: Brown Mm
Related: 77 examples / 59 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: job-seeking candy campaigns, kidnapped candy commercials, and my m&m's for business.