AIG Israel conducted a brilliantly integrated campaign to show users that they did not need to pay high premiums for insurance. To illustrate this, the company teamed up with VOD, an online movie service similar to Netflix, and incorporated banner ads into specific scenes.
For example, in a scene from The Aviator featuring Leonardo DiCaprio, an ad pops up stating that most people wouldn't need the same type of insurance as someone driving an antique plane. When Austin Powers comes onscreen fighting Doctor Evil, it's also stated that most people don't fight villains, so why pay more for one's insurance? The campaign was a success, reaching over 300,000 viewers.
AIG Israel does a great job here, using an entertaining way to reach its customers.
Stats for Integrated Movie-Takeover Ads
Trending: Older & Mild
Research: 330 clicks in 110 w
Interest: > 3 minutes
Concept: AIG Israel
Related: 90 examples / 69 photos
Segment: Neutral, 35-55+
Comparison Set: 33 similar articles, including: subversive subtitles, reality of life ads, and pig-starring insurance ads.
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