Referential Formal Wear

A desire for individuality prompts a rise in eclectic prom ensembles

Implications - Turning experiences like Prom into opportunities for personal expression, consumers are turning to cinematic references and quirky material. This reflects a move beyond the traditionally attractive and into a realm where a person's value is based on personality and individualism.
SCORE: 5.5
Warm Top 5 Examples: 112,620 Total Clicks Apr 14 - Jun 14
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Consumer Insight Topics: Pop CultureFashion
Disney Prom Dresses - This Frozen Prom Dress Mimics the Ice Queen Elsa
SCORE: 7.4
Viral 95,765 Clicks Pub: May 4, 14
Disney Prom Dresses
This Frozen Prom Dress Mimics the Ice Queen Elsa
A caring father commissioned this Frozen prom dress for his beloved daughter and it looks as amazing as you would assume. The dress channels the frozen elegance of Elsa from the movie with a little... [More]
Intergalactic Prom Dresses - This Girl is the Envy of Her Class with This Star Wars Prom Dress Idea
SCORE: 6.2
V. Hot 7,387 Clicks Pub: May 1, 14
Intergalactic Prom Dresses
This Girl is the Envy of Her Class with This Star Wars Prom Dress Idea
This Star Wars prom dress is going to make the wearer the belle of the ball. The wearer isn’t wearing armor because it wouldn’t be appropriate, but the helmet is a must. If you’re... [More]
Helium Prom Dresses - Get Your 2014 Prom Party Popping with These Incredible Balloon Dresses
SCORE: 6.4
V. Hot 4,816 Clicks Pub: Apr 30, 14
Helium Prom Dresses
Get Your 2014 Prom Party Popping with These Incredible Balloon Dresses
The ceremonies, parties and dances are starting to kick off for 2014 prom season. If you really want to make a grand entrance into at least one of the events, get Epic Balloons creative John Reid to... [More]
Punk-Inspired Prom Couture - The Gothic Shop's Daenerys Asymmetrical Dress is Unexpected
SCORE: 3.5
Mild 3,508 Clicks Pub: May 16, 14
Punk-Inspired Prom Couture
The Gothic Shop's Daenerys Asymmetrical Dress is Unexpected
Transform into a punk rock princess this prom season with the Daenerys Asymmetrical Dress from The Gothic Shop. This edgy garment is designed for the fashion risk taker because it rejects the... [More]
Rotund Sci-Fi Dresses - The Death Star Gown is Made for Ultimate Female 'Star Wars' Fans
SCORE: 3.7
Mild 1,144 Clicks Pub: May 2, 14
Rotund Sci-Fi Dresses
The Death Star Gown is Made for Ultimate Female 'Star Wars' Fans
Dresses and gowns are on many people’s minds right now since prom season is in full swing, yet no one could have expected the Death Star Gown. It is a modern take on 19th-century American... [More]