The Mannaise spread is mayonnaise for the hardworking kick-butt man of the current era. It's hot and spicy and has more flavor than it knows what to do with.
The mayonnaise was created by a couple of average joes fooling around in the kitchen cooking up jalepenos. They found that the grilled peppers were too spicy to be eaten by themselves, toyed around with different food combinations and came up with mayo that packs a punch. The creators of the Mannaise spread suggest that it is good on cheeseburgers, french fries and will take your guacamole to the next level.
The moustached wild west cartoon on the jar insinuates that this mayo is not for the weak and should be consumed at your own risk. The warning on the website is as follows "Slapping Mannaise on a burger may cause heartburn...but they make meds for that, you wuss!"
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Concept: Mannaise Spread
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Segment: Males, 18-35
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