Rockstar

The Brooklyn Salsa Company Branding Exudes a Love for the City

By: Susan Keefe - Published: May 30, 2012 • References: bksalsa and thedieline
The Brooklyn Salsa Company started out as an underground taco delivery service in the heart of the bustling city. Since then the DIY enterprise has released a line of specialty salsas that are sure to heat up any fiesta. Staying true to its do-it-yourself roots, these fiery pots of salsa sport sharp homemade labels. For an added personal touch, every jar is hand-sealed by a member of The Brooklyn Salsa Company family.

Using only locally sourced produce from urban farms in the area, this premium condiment company makes salsa with a conscious. None of the sauces contain preservatives or artificial sweeteners. To exemplify this direct approach to food, the jars sport a simple but vibrant label, color-coated to help consumers differentiate the variety of salsa at a glance. Adorned with a silhouetted rendering of the landmass that is Brooklyn, these labels exude a love for the city and good food.

Simple, clean and intimate, The Brooklyn Salsa Company packaging is minimal and beautiful.