The use of a jar for a container of edible goods is certainly far from a new practice, yet Mamabrown packaging manages to exude an appetizing freshness.
Some products have consistently been sold in these glass screw-top vessels for generations, but many others began appearing in plastic bottles in recent decades. For this reason, the jam jar's resurgence here brings a wholesome character to the sweet organic marmalade inside.
An earthy appeal is also expressed through the unexpected addition of a lumber label. It communicates a direct relationship with nature that references the integrity of the fruit-based spread. Aesthetically speaking, Marnich Associates' timber design of Mamabrown packaging gives the impression of quality and care through the choice of exquisite wood grain strips with cleanly etched text that translates to one's appreciation of the scrumptious preserve.
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Concept: Mamabrown Packaging
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