Superstar

Gastromasterskaya's Jam Jar Packaging Was Inspired by Popular Books

By: Laura McQuarrie - Published: • References: packagingoftheworld & thedieline
If you're a bibliophile, you'll probably adore the jam jar packaging designed for the Gastromasterskaya line of jams and confitures, and if you're a fan of puns, you'll find it even more amusing. The book-inspired branding developed by RedWorks Design Studio was made so that the jam jars could be neatly tucked away, or concealed inside of what looks like a book with a secret compartment, subtly hinting at just how precious the Gastromasterskaya jam varieties are.

The exotic jam flavors are hidden inside mock book covers with punny names like 'Gone with the Jam,' '50 Shades of Sweet' and 'Jam Eyre.' With flavors like pine cone and lime, or mango and lemon, you can be sure that there are definitely some adventures for your taste buds inside these jam jars. Stats for Literary Jam Branding Trending: This Year & Warm
Traction: 1,321 clicks in 26 w
Interest: 1.5 minutes
Concept: "jam Jar Packaging"
Related: 64 examples / 49 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: elegant minimalism branding, refreshed fruit product packaging, and personified food depictions.