Airports with an air of elegance communicate prestige
Implications - Frequent travel is an activity that communicates prestige; in an attempt to imbue the entire travel process with a feel of status, airports are receiving luxurious updates. This enhances the overall experience of tourism, ringing true to the old adage, "it's not the destination, but the journey."
Trend Themes
1. Luxury Airport Amenities - With the rise of frequent travel, airports are receiving luxurious updates to enhance the overall experience of tourism, presenting opportunities for businesses to innovate on how they can provide customized amenities for travelers.
2. Multi-sensory Experiences - As customers look for unique experiences, companies are providing multi-sensory experiences like Petrossian's Picnic Pack or Martell's immersive sensory experiences that cater to all their senses, leaving a lasting impact on customers.
3. Pet-friendly Luxury Services - ARK terminal's use of luxury facilities that pamper pets, presents innovative opportunities for businesses looking to go above and beyond in customer services by providing pet-friendly services.
Industry Implications
1. Travel and Hospitality - Trends such as luxurious airport amenities, foodie guides, airport food options, departure lounge cinemas, and pet-friendly luxury services require creative adaptation from businesses in the travel and hospitality industry to better cater towards customer needs.
2. Design and Architecture - Priestmangoode's Recovery Lounge and Ora Ito's airport departure lounge cinema are examples of innovation in design and architecture in industries such as aviation, medical, and entertainment that can cater to customers' needs and reimagine the traditional look and feel of establishments.
3. Food and Beverage - Petrossian's Champagne, Caviar House & Prunier's light sculpture, and Martell's immersive sensory experience showcase the importance of catering diverse and unique food experiences to customers, offering innovation opportunities to the food and beverage industry in airports and hospitality.
