Superstar

PSY's 'Wiki Korea' Teaches Korean Phrases to Tourists

By: Laura McQuarrie - Published: • References: english.visitkorea.or.kr & brandingmagazine
The 'Wiki Korea Dictionary' features the viral Korean superstar, PSY, teaching Korean phrases to prospective tourists to South Korea. The videos in the series are short and sweet, only lasting about 15 seconds each. PSY's teachings offer a hip way to learn the names of popular shopping districts as well as what kinds of food you can expect to eat there. True to PSY style, the series is fun and outrageous.

This is part of a campaign by the Korea Tourism Organization to generate interest in South Korea -- and what better way to do this than to take advantage of the popularity of PSY?

These videos will also help to amp up the 'Wiki Korea Tour,' which will give eight lucky contest winners the change to travel to South Korea with Korean celebrities as their guides. Stats for Educative K-Pop Encyclopedias Trending: Older & Average
Traction: 706 clicks in 75 w
Interest: > 3 minutes
Concept: Wiki Korea
Related: 47 examples / 36 photos
Segment: Neutral, 12-35
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