Trying to make your legs look like someone else's is completely normal, as apparent by Holika Holika's Star Icon Leg Balm. The marketing tactic here is to help transform your legs into those of South Korean girl group members.
The package reads: "This is the secret to having girl groups' shimmering legs." The balm comes with a puff that you use to coat your legs in pink and gold shimmer.
The explicit endorsement of having celebrity legs is quite a contrast from Dove's recent campaign which emphasizes loving your natural beauty. In Korea, the idea of beauty is so heavily intertwined with k-pop culture, teenage girls will easily fall for such blatant messages.
Stats for Celebrity-Endorsed Leg Balms
Trending: Older & Chilly
Research: 570 clicks in 152 w
Interest: 0.5 minutes
Concept: Leg Balm
Related: 65 examples / 50 photos
Segment: Females, 12-35
Comparison Set: 24 similar articles, including: elegant edible couture, magnified eyeshadow editorials, and bleeding diy manicures.
Celebrity-Endorsed Leg Balms
More Stats +/-
Magnified Eyeshadow Editorials
Elegant Edible Couture
Bleeding DIY Manicures
Eye-Catching Spectacle Branding
Prettily Unpacked Photoshoots