These La Vache Qui Rit Displays Accentuate the Brand Mascot's Femininity

By: Rahul Kalvapalle - Apr 14, 2015
References: bel-group & behance.net
La Vache Qui Rit, or Laughing Cow, has long had one of the most ingenious and instantly recognizable packaging schemes not just in the dairy segment but in the food and beverage industry at large. This particular set of retail displays, used in the Egyptian capital Cairo, takes the company's already iconic branding and elevates it to the next level.

The brand's mascot has always been, unsurprisingly, a laughing red cow wearing La Vache Qui Rit's recognizable disc-shaped cheese packages as ear-rings. In this Egyptian retail display, the cow is depicted standing upright from the waist up and holding in its 'hand' a couple of boxes of the delicious cheese. This depiction gives the cow added femininity and a playful appearance that further catches the eye.

La Vache has always had an iconic and highly successful brand scheme so rather than change it, the company has sought creative ways to evolve and leverage it in different ways for different markets.