Partnerships between social good and food industries reap benefits
Implications - Though seemingly unlikely, partnerships between the food and philanthropy industries allow consumers to contribute to a cause conveniently. Choosing to collaborate with a cause-driven organization also helps companies in the food industry seem more compassionate and ultimately, trustworthy.
Trend Themes
1. Philanthropy-food Partnerships - Collaborating with philanthropy organizations allows food companies to expand their brand and tap into compassionate consumers.
2. Charitable Food Industry Campaigns - Working with charities and non-profit organizations have generated increased positive public relations and consumer loyalty.
3. Patriotic Fundraising Campaigns - Partnerships using patriotic designs on items have successfully raised awareness and funds for the partner organization.
Industry Implications
1. Food and Philanthropy - Companies in the food and philanthropic industries can team up through partnerships to make convenient contributions to social causes.
2. Hospitality - The hospitality industry can benefit from charitable campaigns to promote their brand and generate positive customer satisfaction.
3. Non-profit - These examples highlight the successful partnerships between non-profit organizations and for-profit companies to generate funds and social awareness.
6 Featured, 51 Examples:
213,599 Total Clicks
Date Range:
May 12 — May 15
Trending:
Average
Consumer Insight Topics:
