The 'Not Myself Today' Campaign Inspires a Simple Act

By: Romina S. Cortellucci - Published: Jul 29, 2012 • References: ww.blokdesign & mymodernmet
The 'Not Myself Today' campaign used a high-impact installation in the heart of Toronto to engage an open dialogue on mental health. The Toronto-based design studio Blok Design worked with Partners for Mental Health in order to create the campaign and help improve the mental health of Canadians. Using a massive wall at a heavily travelled intersection intrigues passersby, who are then encouraged to take one of the mood pins adorning the wall. The rainbow-colored pins reflect the spectrum of human emotions.

The simple act of wearing one's emotions in public helped those involved share their stories, inspiring pledge support. Blok Design has create a public participatory movement that is beautiful inside and out.

The Not Myself Today campaign shows the world it is okay to wear emotions on your sleeve. Stats for Mental Health Mood Walls Trending: Older & Buzzing
Research: 12,905 clicks in 199 w
Interest: 2.1 minutes
Concept: 'Not Myself Today' Campaign
Related: 85 examples / 65 photos
Segment: Neutral, 12-55+
Comparison Set: 31 similar articles, including: depression-fighting magazines, happy face hour-counters, and digital therapy apps.