From Social Good Entertainment to Gaming for Mental Health

By: Meghan Young - Sep 11, 2014
Although most people have compassion for various causes, it can be a chore to actually help those causes in more concrete ways; this is where theses examples of gamified giving come into play (literally and figuratively). They are fun platforms that make the exercise of active generosity more fun and engaging, so that people are compelled to donate money or time because they want to, not because they should.

As the ice bucket challenge shows, gamified giving provides an activity to get behind that spurs on the passion for a specific group or cause. It is this level of interaction that makes gamified giving so much more effective than appeals to the heart through traditional ad campaigns.