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The Vodafone Firsts Programme Helps Families Connect

By: Farida Helmy - Published: • References: firsts & youtube
Giving people a chance to connect with their loved ones, Vodafone Firsts is using mobile technology for all the right reasons.

Trying to make a difference and help reconnect families after war-torn circumstances, the Vodafone Firsts global program captures engaging and inspirational stories on film to show viewers how the use of mobile technology really can help reunite and reconnect people the world over.

In this emotional video, a young girl from the Mugunga refugee camp near Goma in the Democratic Republic of Congo, talks to her mother for the first time in over 15 months in her first mobile phone call ever thanks to the efforts of humanitarian worker Jean-Marie Minani who manages the free humanitarian calling booths for the Vodafone Foundation at the Mugunga Camp.

“Many of the families in the camp have been unable to contact family members left behind in their home villages. It is amazing to be able to put a smile on the faces of some of these people and provide them with an emotional lifeline. For me, this is not just a job, it is a vocation,” says Minani. Stats for Humanitarian Connectivity Campaigns Trending: This Year & Buzzing
Traction: 695 clicks in 40 w
Interest: > 3 minutes
Concept: Vodafone Firsts
Related: 81 examples / 62 photos
Segment: Neutral, 18-55+
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