Factor:Recurso is an architectural studio that designed the showroom for Caché Architectural Coverings. The goal here was to create an experience for consumers that focused on the sense of touch, rather than influence a person's judgement based on the naming of the product.
To achieve these goals, Factor:Recurso designed the store so that the material finishes are hung on the surrounding walls. They are ordered according to color, and consumers are encouraged to walk around the store and feel the various designs. Considering Cache Architectural Coverings is trying to sell material based on the feel of its products, this is a great way to get rid of any other clutter that could potentially influence a customers decision on what to buy.
Photo Credits: designboom, factor-recurso
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