Regional Referencing

Global retail locations use local interests to connect to consumers

Implications - Offering novelty to tourists and connecting with locals, international retail locations are adopting themes that reflect the cities that they're in. Catering to the interests of consumers, this approach to retail abroad helps ensure that brands will be well-integrated into new locations.
SCORE: 6.2
This Year and Warm Top 5 Examples: 11,817 Total Clicks Jun 14 - Apr 16
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Consumer Insight Topics: BusinessRetail
Nationally Inspired Storefronts - Lululemon Edmonton Location Celebrates Canadian Values in Symbols
SCORE: 6.5
Warm 4,243 Clicks Pub: Apr 2, 15
Nationally Inspired Storefronts
Lululemon Edmonton Location Celebrates Canadian Values in Symbols
One Lululemon Edmonton store demonstrates the athletic apparel company’s interest in honoring the local spirit. With the help of a Albertan illustrator, Jason Blower, the franchise was given a... [More]
Anime Character Cafes - The Sanrio Character Ranking Awards Cafe Celebrates the Best Cartoons
SCORE: 6.2
Warm 3,679 Clicks Pub: Jun 25, 14
Anime Character Cafes
The Sanrio Character Ranking Awards Cafe Celebrates the Best Cartoons
Have you ever come up with a definitive Sanrio character ranking? Now you don’t have to, with the opening of the Sanrio Character Ranking Award Café in Tokyo. The pop-up café was launched to... [More]
Female-Only Football Pubs - Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar
SCORE: 4.8
Warm 1,848 Clicks Pub: Jun 21, 14
Female-Only Football Pubs
Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar
The World Cup is an event that people all over the world enjoy and in celebration female football fans, Benefit Cosmetics created a women’s World Cup pub. The UK pub named Gabbi’s... [More]
Department Store Fiestas - The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
SCORE: 3.6
Mild 1,549 Clicks Pub: Apr 7, 15
Department Store Fiestas
The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
For ten dazzling weeks, a Selfridge’s x Mexico collaboration will see the transformation of the department store’s dining halls and restaurants into fiesta-ready spaces. Selfridge’... [More]
Culturally Inspired Flagship Stores - The New TOMS Flagship Features Elements of Greek Culture
SCORE: 4.4
This Year and Mild 498 Clicks Pub: Apr 11, 16
Culturally Inspired Flagship Stores
The New TOMS Flagship Features Elements of Greek Culture
Following in the footsteps of many other brands, the new TOMS flagship in Thessaloniki, Greece, incorporates elements of the local community into the shopping experience. Instead of simply giving... [More]