The latest Converse advertisement tries to persuade the public that "shoes are boring" and so, hypothesizes that you should "wear sneakers." The vibrant ads from the iconic high-top Chuck Taylor brand show young people engaged in all sorts of activities and having a hell of a lot of fun in their Converse sneakers. From skateboarding in supermarkets, to boxing on the steps of Brooklyn brownstones to some free-spirited girls getting messy with some paint, Converse wearers are apparently fun-loving Millennials.
The Converse brand has always been synonymous with an alternative lifestyle and were worn by everyone from Blondie to The Ramones. This clever campaign puts the brand into a modern context for Generation Y. By associating formal shoes with being 'square' and conveying Converse as the brand for young free-spirited creatives, Converse has nailed Millennial advertising in the head.
Stats for Rebellious Sneaker Psalms
Trending: Older & Mild
Research: 945 clicks in 162 w
Interest: > 3 minutes
Concept: Converse Advertisement
Related: 65 examples / 50 photos
Segment: Neutral, 12-55
Comparison Set: 24 similar articles, including: chicken pox print kicks, brazen print kicks, and punk rock-branded shoes.
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