Regional Branding

Brands use tradition-inspired products to bond with foreign markets
Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
SCORE: 5.9
This Quarter and Mild Top 6 Examples: 11,790 Total Clicks Jun 10 - Jun 14
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Filed in: LifestyleFood
Sakura-Inspired Burgers - Japan is Introducing New McDonald's Food Inspired by Cherry Blossoms
SCORE: 6.6
This Year and Warm 3,586 Clicks Pub: Mar 13, 14
Sakura-Inspired Burgers
Japan is Introducing New McDonald's Food Inspired by Cherry Blossoms
In Japan, one of the telltale signs that spring has arrived is the appearance of cherry blossoms and now, McDonald’s food in Japan is being infused with a little bit of spring as well. In... [More]
Frozen Dessert Dumplings - Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling
SCORE: 7
This Year and Warm 2,122 Clicks Pub: Jun 5, 14
Frozen Dessert Dumplings
Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling
This summer in China, Starbucks will be introducing a new kind of frozen dessert snack, in the form of dessert dumplings named ‘Dragon Dumplings.’ The frozen dessert dumplings are... [More]
Exclusive Sakura-Print Tumblers - The Limited ANA Starbucks Tumbler Comes Just in Time for Spring
SCORE: 5.5
This Year and Mild 1,222 Clicks Pub: Mar 13, 14
Exclusive Sakura-Print Tumblers
The Limited ANA Starbucks Tumbler Comes Just in Time for Spring
Like a lot of things in Japan around this time of year, the ANA limited edition Starbucks tumbler is bursting with cherry blossoms. The design of the Sakura 2014 stainless steel tumblr is so... [More]
Life-Celebrating Beer Cans - Corona's Limited-Edition Beer Cans Pay Tribute to the Day of the Dead
SCORE: 4.7
This Year and Mild 2,219 Clicks Pub: Nov 2, 13
Life-Celebrating Beer Cans
Corona's Limited-Edition Beer Cans Pay Tribute to the Day of the Dead
You might think that because Corona’s limited-edition beer cans are covered in skeletons, that they are a little bit morbid and just in time for Halloween. But the sugar skull-print beer cans... [More]
Zodiac Pastry Packaging - E-g-sain's Golden Horse Boxes Celebrate the 2014 Year of the Horse
SCORE: 4.5
This Year and Untested 343 Clicks Pub: May 29, 14
Zodiac Pastry Packaging
E-g-sain's Golden Horse Boxes Celebrate the 2014 Year of the Horse
In celebration of the 2014 Year of the Horse, pastry brand E-g-sain Co. Ltd. commissioned Taiwan’s MURA agency to develop packaging that celebrates this particular animal of the Chinese lunar... [More]
Spring Blossom Chocolates - The Green Tea Cherry Kit Kat Bar Says Goodbye to Winter
SCORE: 2.1
Untested 2,298 Clicks Pub: Jun 16, 10
Spring Blossom Chocolates
The Green Tea Cherry Kit Kat Bar Says Goodbye to Winter
In Japan and other places around the world, the blossoming of cherry trees marks the beginning of Spring. With that in mind, it's no wonder that in Japan a green tea cherry Kit Kat bar has been unveiled… [More]