Regional Branding

Brands use tradition-inspired products to bond with foreign markets

Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.
SCORE: 5.9
This Year and Warm Top 6 Examples: 10,633 Total Clicks Mar 14 - Jun 16
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Sakura-Inspired Burgers - Japan is Introducing New McDonald's Food Inspired by Cherry Blossoms
SCORE: 5
Warm 4,093 Clicks Pub: Mar 13, 14
Sakura-Inspired Burgers
Japan is Introducing New McDonald's Food Inspired by Cherry Blossoms
In Japan, one of the telltale signs that spring has arrived is the appearance of cherry blossoms and now, McDonald’s food in Japan is being infused with a little bit of spring as well. In... [More]
Horse-Shaped Donuts - Krispy Kreme Japan's Newest Shaped Donuts Celebrate Horse Races in Hyogo
SCORE: 6.7
This Year and Warm 379 Clicks Pub: Jun 10, 16
Horse-Shaped Donuts
Krispy Kreme Japan's Newest Shaped Donuts Celebrate Horse Races in Hyogo
As part of the celebrations for the race days at Hanshin Racecourse in Hyogo Prefecture, Krispy Kreme Japan designed two special donuts to be served at only one of its worldwide locations for just... [More]
Chinese Holiday Sneakers - The Jordan Brand Has Unveiled a Chinese New Year Pack
SCORE: 5.5
This Year and Warm 749 Clicks Pub: Jan 13, 16
Chinese Holiday Sneakers
The Jordan Brand Has Unveiled a Chinese New Year Pack
Continuing the release of Nike’s zodiac-celebrating sneakers, the Jordan brand has finally released images of its Chinese New Year pack. Following the Quickstrike Air Force 1s and the Air... [More]
Frozen Dessert Dumplings - Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling
SCORE: 5
Warm 3,405 Clicks Pub: Jun 5, 14
Frozen Dessert Dumplings
Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling
This summer in China, Starbucks will be introducing a new kind of frozen dessert snack, in the form of dessert dumplings named ‘Dragon Dumplings.’ The frozen dessert dumplings are... [More]
Festive Ireland-Inspired Kicks - Nike's Newest Air Force 1 Design Honor St. Patrick's Day
SCORE: 3.5
This Year and Mild 182 Clicks Pub: Mar 16, 16
Festive Ireland-Inspired Kicks
Nike's Newest Air Force 1 Design Honor St. Patrick's Day
Nike is gearing up for St. Patrick’s Day with the release of its latest Air Force 1 design. Utilizing the retro and iconic Air Force 1 silhouette yet again, these sneakers have been rendered... [More]
Exclusive Sakura-Print Tumblers - The Limited ANA Starbucks Tumbler Comes Just in Time for Spring
SCORE: 3.8
Mild 1,825 Clicks Pub: Mar 13, 14
Exclusive Sakura-Print Tumblers
The Limited ANA Starbucks Tumbler Comes Just in Time for Spring
Like a lot of things in Japan around this time of year, the ANA limited edition Starbucks tumbler is bursting with cherry blossoms. The design of the Sakura 2014 stainless steel tumblr is so... [More]