If you have a very specific Starbucks latte order, you will appreciate these print ads. Designed by letterer, illustrator and type designer Jessica Hische, this typographic ad campaign was commissioned by BBDO for Starbucks. The artistically represented custom Starbucks orders are written out on cookies, chocolate and pancakes. Each of these are shaped like a Starbucks cup.
The print ads play on the idea of a Starbucks latte as a treat. With tag lines like "Erin's 'I So Deserve This' Latte" and "Rachel's 'All Better Now' Latte," the advertising suggests Starbucks's drinks are an indulgence but are also restorative. The 'Love Your Latte - To Each Their Own Latte' project also emphasizes the customizable aspect of a Starbucks latte order.
Stats for Typographic Coffee Campaigns
Trending: Older & Mild
Research: 1,534 clicks in 104 w
Interest: 1.2 minutes
Concept: Starbucks Latte
Related: 60 examples / 46 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: disintegrating animal ads, failure-highlighting pizza ads, and amorous typographic necklaces.
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