The Amstel Pause beer vending machine requires you to do nothing. To receive a free beer, all one has to do is press a button and wait three minutes. After the full three minutes has passed, a cold can of Amstel beer is distributed.
The Dutch beer brand collaborated with creative agency Next-DC to develop this interactive marketing idea that rewards consumers who take a break from work. The ad states, "Sometimes you need a little inspiration to take a three minute break and to clear your mind from the day in the office."
While doing nothing in return for a free brew would be highly appealing, hopefully no one is cracking open the beer when they return to work. Otherwise they might be asked to take a break much longer than three minutes.
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