Mutation Marketing

Exaggerated human subjects in advertising stir both emotion and shock
Implications - The use of extreme exaggeration is not a new development in advertising; however, this technique is being taken a step further through the use of mutant humans seen in recent print campaigns. This technique is particularly eye-catching to a consumer if the art direction is made to look realistic, enhancing the element of fantasy while invoking instant emotion through shock value.
SCORE: 4.6
Warm Top 6 Examples: 78,055 Total Clicks Nov 08 - Nov 10
Popularity
Activity
Freshness
DEMOGRAPHICS
Mutating Model Campaigns - The Heidi Mottram SS11 Collection is Magical and Mystical
SCORE: 6.1
V. Hot 19,932 Clicks Pub: Nov 5, 10
Mutating Model Campaigns
The Heidi Mottram SS11 Collection is Magical and Mystical
There seems to be a mystical property behind the Heidi Mottram SS11 'Magical' campaign. Photographed by Dave Wise, the Heidi Mottram SS11 campaign was inspired by the textures and skins used as materials… [More]
Hybrid Sportsvertising - Sports Ads Step Off The Field to Hit a Creative Home Run
SCORE: 6.2
V. Hot 30,071 Clicks Pub: Apr 14, 10
Hybrid Sportsvertising
Sports Ads Step Off The Field to Hit a Creative Home Run
Whether it's for industry giants like Nike or smaller specialty companies like Arena Water Instinct, sports advertising is big business. From selling performance enhancing gear to attempting to expand… [More]
Elongated Neck Spreads - 'Crash' for the Gilles Et Dada Fall/Winter Campaign
SCORE: 3.8
Warm 10,792 Clicks Pub: Aug 4, 10
Elongated Neck Spreads
'Crash' for the Gilles Et Dada Fall/Winter 2010 Campaign
The 'Crash' photoshoot for the Gilles Et Dada Fall/Winter 2010 campaign is pretty intense. The lookbook uses photo manipulation to contort the model's body in curious and interesting ways. The lookbook… [More]
Upside-Down Celeb Ads - The Gossip News Campaign by Soul Fast Advertising
SCORE: 5.1
Warm 5,974 Clicks Pub: Oct 4, 10
Upside-Down Celeb Ads
The Gossip News Campaign by Soul Fast Advertising
This campaign for Gossip News is a stroke of genius by Uruguay's Soul Fast Advertising. The concept for this campaign is so outrageously simple yet undeniably effective. The images of upside-down celebrity… [More]
Mutated Monster Marketing - The Levi's 'Little Monsters' Campaign Shows Insect Children
SCORE: 2.9
Mild 3,088 Clicks Pub: Oct 1, 10
Mutated Monster Marketing
The Levi's 'Little Monsters' Campaign Shows Insect Children
The Levi's 'Little Monsters' is a full print campaign promoting Levi's brand of kid's wear. The campaign shows children using a mirror to make themselves look like insect/human mutants. With the tagline,… [More]
Melting Men for Environmental Awareness - Red Cross' Global Warming Warning
SCORE: 3.5
Mild 8,198 Clicks Pub: Nov 22, 08
Melting Men for Environmental Awareness
Red Cross' Global Warming Warning
This is an awesome example of live and interactive marketing. It was put on by the Red Cross and is the work of ad agency Leo Burnett Argentine. It demonstrates that the world is getting warmer... much,… [More]
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