Decathlon Better Gear Posters Prepare You for the Rough Times

By: Meghan Young - Published: Oct 6, 2009 • References: yr &
How great are the latest Decathlon Better Gear posters? Really great. Not only do they capture the boisterous nature of boys playing sports, they illustrate just how ‘Better Off’ the Decathlon is for its use of ‘Better Gear.’

From the creative minds over at Young & Rubicam and photographed by Louis Decamps, with final improvement from studio Smart Paris, the Decathlon Better Gear posters are sure to be a hit in advertising circles. Take a look at the gallery to better appreciate the two latest posters along with three of Young & Rubicam’s older works. Stats for Illusionary Kidvertising Trending: Older & Average
Research: 9,081 clicks in 345 w
Interest: 4 minutes
Concept: Illusionary Kidvertising
Related: 64 examples / 49 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: panoramic advertising, optical illusion promotions, and extreme sport courts.