The Gossip News Campaign by Soul Fast Advertising

By: Armida Ascano - Published: Oct 4, 2010   Updated: Aug 15 2011 • References: adsoftheworld & adsoftheworld
This campaign for Gossip News is a stroke of genius by Uruguay's Soul Fast Advertising. The concept for this campaign is so outrageously simple yet undeniably effective.

The images of upside-down celebrity faces is paired with the tagline, "The other side of the news," creating instant recognition with the campaign's message. Soul Fast Advertising hit a home run with its choice for celebrities as well, including Uma Thurman, Dennis Rodman and Lindsay Lohan.

Implications - The use of celebrities is a great and always effective way for companies to garner public attention. Using an image of a familiar face draws consumers in and creates a sense of intrigue toward a product that would regularly not produce that level of audience fascination. Stats for Upside-Down Celeb Ads Trending: Older & Warm
Research: 6,108 clicks in 294 w
Interest: 4 minutes
Concept: Soul Fast Advertising
Related: 85 examples / 65 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: blood-rushed portraits, 49 innovative storefronts, and upside down houses.