We've seen a number of digital artists emerge in this era of Photoshop and image retouching who use the medium to elevate traditional photography. Sergey Konotopov definitely belongs in this group.
Implications - Consumers have been creating a push in recent marketing for retro imagery. Buyers appreciate these graphics and have accepted it as a sort of novelty. Businesses that are looking to profit should consider creating more products and campaigns that use these retro looks to fit the needs of a variety of consumers.