Housewife Heroism

The classic household figure becomes a modern symbol of fortitude
Implications - Thanks to the popularity of retro-style imagery and shows like Mad Men, the character of the housewife is again embraced in modern culture. Rather than being considered a symbol of anti-feminism, the modern-day housewife is a figure to idolize and admire. As such, her strength, ingenuity and grace are increasingly portrayed in marketing imagery, photography and pop culture.
SCORE: 5.7
Hot Top 6 Examples: 164,948 Total Clicks May 10 - Nov 10
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DEMOGRAPHICS
50s Housewife Shoots - The V Magazine Summer Issue Brings a New Vision of Womanhood
SCORE: 6.8
Viral 54,729 Clicks Pub: Jul 1, 10
50s Housewife Shoots
The V Magazine Summer 2010 Issue Brings a New Vision of Womanhood
The V Magazine Summer 2010 editorial is going old school with retro lady-like hair styles and an ultra-conservative wardrobe, giving the whole spread a 50s feel. Styled by the wonderful Olivier Rizzo,… [More]
Retro Housewife Fashions - Vogue UK Far From Heaven Shoot is Sitting Pretty
SCORE: 6.2
V. Hot 36,896 Clicks Pub: May 7, 10
Retro Housewife Fashion
Vogue UK June 2010 Far From Heaven Shoot is Sitting Pretty
The Vogue UK June 2010 'Far From Heaven' shoot is a series of images featuring bold prints and high-waisted skirts. Depicting the day to day life of a '60s housewife, the shoot has a luxurious feel. The… [More]
Retro Housewife Shoots - The Lindsay Lohan Vogue Italia Editorial is Old School
SCORE: 6.3
V. Hot 37,177 Clicks Pub: Aug 12, 10
Retro Housewife Shoots
The Lindsay Lohan Vogue Italia August 2010 Editorial is Old School
The Lindsay Lohan Vogue Italia August 2010 editorial shows nothing of the pop star's troubled life. In fact, she shines in this photo shoot with a tough in-your-face attitude. The whole spread was shot… [More]
Glamorizing Housewife Culture - Sasha Luss is Delectable in 'Gourmet' for Vogue Russia
SCORE: 5.2
Hot 16,550 Clicks Pub: May 30, 10
Glamorizing Housewife Culture
Sasha Luss is Delectable in 'Gourmet' for Vogue Russia
'Gourmet' for Vogue Russia is an editorial that channels the golden age of domesticity. The charming model Sasha Luss recreates a bygone era with such ease, viewers could be fooled into believing that… [More]
Itty-Bitty Housewife Spoofs - The 'Mini Real Housewives of New Jersey' Video is Freakishly Accurate
SCORE: 4.5
Hot 6,363 Clicks Pub: Jul 24, 10
Itty-Bitty Housewife Spoofs
The 'Mini Real Housewives of New Jersey' Video is Freakishly Accurate
The 'Mini Real Housewives of New Jersey' is a funny video that features four mini divas-in-training who act like the vixens from the series. The mini divas are dressed to the nines and have some serious… [More]
Retro Seductress Shoots - The Hot Karlie Kloss 'Powers of Seduction: The Spirit of Mad Men' Spread
SCORE: 4.8
Warm 13,233 Clicks Pub: Sep 13, 10
Retro Seductress Shoots
The Hot Karlie Kloss 'Powers of Seduction: The Spirit of Mad Men' Spread
The influence of this well-known show is undeniably evident within this Karlie Kloss 'Powers of seduction: the Spirit of Mad Men' spread. With pieces carefully selected to embody the sexy yet conservative… [More]